You’re spending good money for advertising… but you’re not getting the results you want. Or worse, you’re not getting any results at all. And by results, I mean ‐‐‐ a bigger customer list, more sales, and more money in the bank. It happens to almost everyone spending money on advertising. Most of this is caused by 7 “Big Mistakes” that most people make when placing ads.
1. NOT Making an Offer Smart advertising gets your target market to TAKE AN ACTION.
2. NOT Making a Compelling Offer
Make a STRONG OFFER that will cattleprod your customers in the behind to jump up and take action
NOW.
3. NOT Knowing Your Numbers
One of the quickest ways to eat through your advertising budget is to simply not know your numbers.
4. NOT Diversifying Your Advertising Efforts
Test new advertising opportunities – and work on maximizing the marketing efforts.
5. NOT Making Your Advertising Look Editorial
Most advertisers make their advertising look like – ADVERTISING.
Advertising is usually the “annoying pest”, NOT the “welcome guest”.
6. NOT Negotiating for Better Advertising Rates
This is a big mistake – but one of the easiest to solve.
Getting a discount can be as simple as asking.
If you can’t get a discount, ask for other “considerations”.
But never, ever place an ad without at least asking for a discount – or for special consideration.
7. NOT Maximizing Your ‘Free Advertising’ Opportunities
If you’re not getting LOTS of free advertising, you’re missing out on huge opportunities to build your
customer list… make many more sales… pocket bigger profits… and build up your image, brand, and
name.
HERE’S HOW YOU CAN START GETTING FREE ADVERTISING TODAY








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